luvlyn is a design specialist with over nine years of agency & events experience in the UAE.

With a focus on branding, her work covers: identity creation & implementation, editorial design, environmental & exhibition design, illustration, as well as research & strategy.

  • Smart Dubai Government

  • Smart Dubai

  • Dubai Data

    Dubai Data

  • So!

    So!

  • MBRGI

    MBRGI

  • Arab Reading Challenge

  • Dubai Safari Pitch

Art Dubai Group

2019 – 2021

Lead designer of two of the Middle East’s renowned design events: Dubai Design Week and Downtown Design. Conceptualised annual campaigns and their digital & physical implementation.

Scope of work included: Event branding, marketing campaign, way-finding, signage, collateral & pitch decks.

Xische & Co

2013 – 2018

Crafted brands for a multitude of government projects & entities including:
The Prime Minsters Office, Ministry of Cabinet Affairs, Dubai Municipality, Dubai Culture, Dubai Electricity & Water Authority, Mohammed Bin Rashid School of Government, The Executive Council of Dubai, Mohammed Bin Rashid Space Centre & Mohammed Bin Rashid Al Maktoum Global Initiatives.

  • Involved in the rebrand of Smart Dubai & the creation of various subdivisions & initiatives under it - Smart Dubai Government, Dubai Data Establishment, Happiness Agenda & Happiness Meter.

  • Instrumental in the rebranding of Smart Dubai Government to a dynamic identity with numerous shape variations, an interchangeable color palette & a myriad set of vibrant, unique logotype variations.

  • Highly effective social media design (daily posting & activation campaigns) for Rakbank, Dubai Culture, Sikka, d3, Smart Dubai & Playstation Middle East.

  • Crafted effective pitch decks resulting in the acquisition of new clients & projects.

Hemlyn Studio

2009–2013

  • Assistant photographer - Studio, commercial & event

  • Client communications

  • Post processing & retouching

  • Media organisation & archival